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Name Brands versus Brand X - The Benefits of Using Brand Names in a Corporate Incentive Program

While this may seem like an obvious thing to do, if you’ve even contemplated using non-brand name incentive merchandise because of budget or convenience, you should know that the amount you save in time and money will cost you where it counts – with the intended recipients of the rewards. The end result could be disastrous, ultimately leading to the downfall of your corporate incentive program.

It certainly holds true that any reward is better than none, this goes without saying. The quality of that reward, though, speaks volumes to the time and dedication you put into finding proper rewards for your corporate incentive program. The appreciation and motivation it produces for customers and/or employees will be more than worth the extra expense with better bottom-line results.

What’s more – numbers don’t lie (statistics provided by Promo magazine and the Promotion Marketing Association)

• In 2002 companies spent more than $28 billion a year on corporate incentive programs to motivate employees, channel partners, and customers
• Nearly two-thirds of all purchases made were for brand-name products
• Making branded merchandise the centerpiece of any motivation program is a proven way to create excitement

Simply put, choosing quality brand-name merchandise generates amazing good will and excitement with your employees and customers regardless of what the corporate incentive program is. This elevates the motivation as the prize not only becomes more enticing, but also more valuable. Suddenly you have increased the drive and motivation simply by increasing the size and value of the brand-name. It’s the difference between offering a flat screen television versus a Bose home entertainment system that includes a flat screen TV.

What really makes an incentive work and change the participant’s behavior is an incentive that they wouldn’t normally purchase for themselves. The participants know that the only way they are going to get the 3-nights at the Ritz-Carlton, or the Bose home entertainment center, is to earn it in the program. They know deep down that they would never spend their own money on such a luxury.

Now you have their attention! It is something that they really want, but would never spend their own money on. Only brand named incentives have this pull, the ability to captivate an audience and change behaviors. Isn’t that what a corporate incentive program is supposed to do? Captivate participants and get them to change behaviors in line with the company goals?
 

Incentives Marketplace is a performance improvement company devoted to providing clients with a single source for high quality, affordable incentives designed to achieve business goals.

Contact us today with your specific needs and put our incentive programs and experienced staff to work for you! Call 800-934-5474 or send e-mail to: Info@IncentivesMarketplace.com.

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