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Why Corporate Gifts Matter

Once upon a time the end of the year would come around and employees would begin to wonder if they would get that “extra cash” they need for the holidays. Hence, the end of the year bonus was created. Many companies that have had a successful year deliver on their promise making their employees holiday heroes for being able to buy better gifts for their family and friends.

So the solution seems clear -- reward a year’s hard work with money. But is it really that simple? The current consensus in the industry is that cash is not always the best idea. Magazines, researchers and even corporate strategists agree that you can’t always trust an employee to spend their bonuses on themselves, or on something they will remember. Cash spend on utilitarian purposes will soon be forgotten, as will the party giving the cash bonus. Source: SalesForceXP magazine, Sept/Oct 2006.

The holiday season presents a wonderful opportunity for employers to express their gratitude with more than just an arbitrary sum of money. Business gifts given to customers, employees, and clients can easily say thank you while simultaneously helping to develop business and recognize performance. It’s a chance to make clients and business associates feel special with a business gift that they will remember for years to come, especially if it is a corporate gift that is unique and something desirable.

So can you do both? Can you give a corporate gift and cash? If you’re in an economic position to do both then maybe that is what you should do. If not, then a corporate gift would prove to be more thoughtful and in many ways a more meaningful use of your bonus dollars. This does not mean one should opt for low-end gifts that have no lasting value. There are literally thousands of premium corporate gifts for you to choose from including gifts like; Movado watches, Sony electronics, Bose home audio, Waterford Crystal, Coach watches, big screen TV's, and so forth. If the cash bonus is available for the corporate gift you should consider investing in quality business gifts that will be remembered for years to come as an alternative.

For companies with larger audiences looking to distribute a smaller thank you, or token of appreciation, business gift ideas could be things like Godiva chocolates, private label coffees, movie tickets, Omaha Steaks packages, spa treatments, pen sets, desk objects like clocks and pencil cups, etc.

The key point is not so much the gift, it is the act of giving a business gift that was thoughtful and meaningful making the recipient feel special. Thinking of a business gift idea or coming up with a proper corporate gift need not be a chore. The corporate gift ideas are essentially limitless and can be combined with other business functions to make the business gift more rewarding. Incentive companies like Incentives Marketplace specialize in helping companies find the right business gifts for their people.

For instance, a simple yet quality business gift could be coupled with a holiday party for the employees and their families. In an environment like this the employee is able to receive the satisfaction of the corporate gift and receive the satisfaction of receiving it in front of his family and peers. A presentation like this from an employer is invaluable to employees, especially around this time of the year. There aren't rules written in concrete when it comes to giving corporate gifts, but it these four simple steps are proven to be effective.

  1. Present a professional image, the gift speaks volumes about how much you care and how much thought was put into selecting the corporate gift
  2. Include a hand-written note or personalize the business gift for each recipient
  3. Wrap the gift or take the time to think about how the business gift will be presented to the recipient
  4. Present the corporate gift in person and in front of their peers and family if possible

Corporate gifts can be an enjoyable and effective way to show you care about your key employees and customers in a manner that cash bonuses can’t duplicate if done properly. Before you give out your next cash bonus, think about how those dollars can be spend on a corporate gift that will be remembered for years to come and have more meaning because of its personal nature.
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This article was created by Incentives Marketplace. Incentives Marketplace is the industries largest and most comprehensive corporate gift store with over 2,260 premium corporate gifts from more than 150 top gift manufacturers. You can visit Incentives Marketplace on the web at: www.IncentivesMarketplace.com or contact them at 800-934-5474.

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